Tag Archive for: BDSM Beyond Binary

BDSM Beyond Binary – Kinky Cat CafĂ©

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A Purrfect Sunday for Pet Players, Handlers, Switches & Curious Cat Lovers

At our special matinee event, queer folks gather who enjoy pet play, power dynamics, and tender chaos. Whether you’re purring on all fours, longing for a kitten of your own, or simply fancy a coffee and cake with flair – this is your space!

What Awaits You:

  • Seductive coffee & cake – included in the ticket price
  • A cat auction for bold kittens and curious feline admirers
  • A playful play area for cheeky claws, gentle bites and everything in between
  • A sensual Shibari corner, where artful ropework entangles velvet paws and claws alike
  • A cuddle corner for closeness, touch and trust
  • A lovingly curated art & kitsch stall with artwork, toys, gear & goodies (please bring cash)
All Genders. All Dynamics. All Welcome.
Consent & Care are our Cat Code.
Whether you come in latex ears, tail plug, harness or collar – come as you are, and be extra.
We celebrate queerness, kink and consent – in a safe, mindful space with a fluffy attitude.
Sundays belong to the kittens – and to those who love them.

Lara Vixette

(she/her) is a playful BDSM enthusiast, member of the LUX team, and has a strong flair for
aesthetics. She delights in creating imaginative spaces, bringing the extraordinary to life, always
with a touch of the bizarre. As a Switch herself, she often dons velvet paws and also handcrafts her
own gear and accessories. At the event, you can purchase lovingly designed cat-themed items made
by her.

Jonesy Cat

they/them
Jonesy Cat is a stray who has been publishing their kinky comics and smutty drawings since 2020.
Their first show was at Studio LUX in 2024 during the XXL LUX Life Drawing session. In 2025 they have exhibited their art at Crack! festival and Rome and will take part in the Erotic Art
Exhibition in London.
Their first comic collection “This is just Filth!” Was published this year. Currently they are working on a piece for a kink anthology by Moom Comics.
Their various social media accounts can be found here: www.jonesycat.art
If you’d like to ensure they have enough catnip to create more filth for you – this is the place:
www.patreon.com/jonesy_cat

Who can participate?

All events are by and for queers, trans*, genderfluids, genderqueers, non-binaries of all kinds. Self-definition applies. If you are unsure whether you are meant, please let us know. Wenn Du Dir unsicher bist, ob Du gemeint bist, melde Dich bitte.

Accessibility

People have different needs and wishes for events and rooms. Please let us know at queer@bdsm-studio-lux.de what you need to participate in an event.

In the BDSM Studio Lux course center there is an elevator accessible by 4 steps on the first floor and on the 3rd floor. There is no ramp.

Corona

Masks are compulsory at BDSM Studio Lux. Please come to the studio 15 minutes before the start of each event. Corona tests will be ready. Masks will only be removed once all participants have consensually and actively agreed. Masks must be worn in the corridors at all times.

Costs

Throughout the queer event series, the focus is on a policy of accessibility, transparency and redistribution.

The prices are calculated by the respective collectives and individuals and 90% of them go towards their work. A further 10% is used for advertising in magazines, social media and print media.

BDSM Beyond Binary – Worship me, worship you

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What makes me powerful, how does it feel to be worshipped? What gesture expresses my submissiveness, what am I allowed to do, what do I have to do? Do I allow myself to take on both roles? Where does my pleasure lie?

Contents of the workshop:

In this session, we open up a space for experimentation.
You can consciously and mindfully try out different dynamics and roles in a power imbalance. A ritual framework will give you support, but you can also act out individual impulses. You can work with accessories and let your energy flow in a clearly defined space. Your previous experience in the subject matter is irrelevant. You can try yourself out with curiosity, perhaps in roles that were previously inaccessible to you. This is your opportunity to dare!
Feel free to bring clothes and accessories, we will also have a small basic stock on site.

There will be discussion rounds and practical exercises that you can do individually or with others. Physical contact with others is optional.

Kuem

he.they.none

fat trans*masc PoC, is a trained Sexological Bodyworker and Cranio-Sakral therapist who accompanies clients discovering their body and sensuality in one on one sessions as well as body centered workshops.
Paramount for Kuem are curiosity, openness and commitment to the process. Kuem wants to initiate playful encounters with oneself.

“Once you start approaching your body with curiosity rather than with fear, everything shifts.” Bessel van der Kolk

Who can participate?

All events are by and for queers, trans*, genderfluids, genderqueers, non-binaries of all kinds. Self-definition applies. If you are unsure whether you are meant, please let us know. Wenn Du Dir unsicher bist, ob Du gemeint bist, melde Dich bitte.

Accessibility

People have different needs and wishes for events and rooms. Please let us know at queer@bdsm-studio-lux.de what you need to participate in an event.

In the BDSM Studio Lux course center there is an elevator accessible by 4 steps on the first floor and on the 3rd floor. There is no ramp.

Corona

Masks are compulsory at BDSM Studio Lux. Please come to the studio 15 minutes before the start of each event. Corona tests will be ready. Masks will only be removed once all participants have consensually and actively agreed. Masks must be worn in the corridors at all times.

Costs

Throughout the queer event series, the focus is on a policy of accessibility, transparency and redistribution.

The prices are calculated by the respective collectives and individuals and 90% of them go towards their work. A further 10% is used for advertising in magazines, social media and print media.

Fotocredit Bio: Anke Niemeyer

BDSM Beyond Binary – Kinky Identities

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Between Play, Power and Perception

What moves you when you give or receive? When you lead or follow? When you provoke, withdraw or give in completely?
In this workshop, we will explore our individual kinky identities: whether submissive, dominant, bratty, switchy or still undefined – it’s about rediscovering yourself in the game of power, presence and touch.
This workshop is a first step on the path to your own (kinky) identity. You don’t have to know “what you are”. Instead, you can be curious, try things out, feel and find out what feels right for you – in your own body, in contact with others and in conscious play.

Contents of the workshop:

  • Body exercises for self-awareness
    We start with exercises to arrive in the body, explore tension and relaxation and connect with our boundaries and needs.
  • Closeness & distance
    What happens when someone wants to submit to your commands? What is it like to follow instructions yourself? Do you feel resistance? What role does this play in your kinky dynamic? In guided partner exercises, we explore playing with space, tension and contact
  • Voice, silence & body language
    How does your presence change when you speak, remain silent or simply breathe?
    How does it feel to be loud – or just to show presence with your body? We experiment with vocal and physical forms of expression to explore and consciously take on our roles.
  • Playfully discover roles
    In a safe, attentive setting, you will have the opportunity to try out different position (Dom, Sub, Brat, Switch …) – without the pressure of having to do something “right”. It’s not about performance, but about authentic sensing and playful curiosity.
  • Consent & communication
    We practise communicating clearly what we want – and what we don’t want. Betty Martin’s Wheel of Consent helps us to differentiate between giving, taking, serving and receiving. This creates a field in which play with power and devotion can take place in a pleasurable, safe and consensual way.
Who is the workshop for?
For all queer people who are curious about their kinky sides – whether at the beginning of their journey or with first experience You don’t need a fixed play partner – openness, a yes to self-exploration and willingness for mindful encounters are enough.

Darius Rex

he.his/they.them

I am transmasc, Dominatrix at BDSM Studio Lux, in sexological bodywork
certification and a board member of trans*sexworks.

As a dominatrix and bodyworker, my work consists of exploring and understanding human bodies from a political and embodied perspective. In my work, I constantly challenge established norms around identity, gender, sexuality and social taboos. I see vulnerability and insecurities in play as a resource. Both are a powerful source that contributes to personal, sensual and pleasurable growth.

As an activist*, community-based work, solidarity politics and networking are the main topics of my political work. My goal is to open up and create more spaces for queer, kinky and sex-positive people. Especially with the rise of right-wing forces in Germany and Europe, we need safe spaces for our right to self-determination, to live out our sexuality(ies) and to develop our identity(ies).

 

Who can participate?

All events are by and for queers, trans*, genderfluids, genderqueers, non-binaries of all kinds. Self-definition applies. If you are unsure whether you are meant, please let us know. Wenn Du Dir unsicher bist, ob Du gemeint bist, melde Dich bitte.

Accessibility

People have different needs and wishes for events and rooms. Please let us know at queer@bdsm-studio-lux.de what you need to participate in an event.

In the BDSM Studio Lux course center there is an elevator accessible by 4 steps on the first floor and on the 3rd floor. There is no ramp.

Corona

Masks are compulsory at BDSM Studio Lux. Please come to the studio 15 minutes before the start of each event. Corona tests will be ready. Masks will only be removed once all participants have consensually and actively agreed. Masks must be worn in the corridors at all times.

Costs

Throughout the queer event series, the focus is on a policy of accessibility, transparency and redistribution.

The prices are calculated by the respective collectives and individuals and 90% of them go towards their work. A further 10% is used for advertising in magazines, social media and print media.

BDSM Beyond Binary – Exploring BDSM Needle Play

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Workshop: Needle Play – Sensory and Psychological Journey
Needle Play is a thrilling, intense, and intricate aspect of BDSM that taps into both physical sensations and psychological dynamics. It’s the art of using needles to create a powerful connection between the Dom and the sub, combining sensation, trust, and the play of power. This workshop is designed to guide you through the foundational concepts, safety protocols, and various techniques to incorporate needle play into your BDSM practices.
In this workshop, I will guide you through the technical aspects of Needle Play, offering both beginner and advanced insights to make your scenes (more) dynamic and safe.
We will explore various techniques involved, how to incorporate needles into your play safely, and how to use needles to heighten both sensation and intensity in your BDSM practice.

Topics covered in this workshop include:

1. What is Needle Play?

  • Needle Play als Teil von BDSM: Schmerz, Lust und Kontrolle – wie Nadeln das Spiel verĂ€ndern
  • How Needle Play fits into BDSM: Exploring pain, sensation, and control
  • The role of the Dom and the sub: Understanding physical control and submission through needles

2. Safety and Preparation

  • Choosing the right needles: Needle types, sizes, and materials
  • Sterilization and hygiene: How to ensure a clean and safe environment for both parties
  • The importance of communication: Setting boundaries, discussing comfort levels, and establishing safewords
  • Preparing the body: How to get ready for Needle Play, including areas of the body that are safer to pierce

3. Techniques and Application

  • Needle placement: Where to start and which areas to target (e.g., arms, upper back, shoulders, thighs)
  • Insertion techniques: Shallow vs. deep, and how the angle of insertion impacts sensation
  • Single needle vs. multiple needles: How to use multiple needles to create a more intense experience
  • Needle patterns: Exploring designs like lines, grids, or freehand patterns and how they affect the body

4. Incorporating Needle Play into BDSM Scenes

  • Combining Needle Play with other BDSM practices like role play, impact play, and sensory deprivation
  • Using needles as part of the power exchange: How to implement them as a tool for control and dominance
  • Enhancing sensation: How to create a thrilling and heightened sensory experience using needles

5. Aftercare and Recovery

  • Aftercare essentials: Addressing both physical and emotional needs after Needle Play
  • Managing pain and soreness: What to expect after the session and how to care for the skin
Conclusion
This workshop offers a practical and hands-on approach to Needle Play, focusing on the physical techniques, safety, and effective integration into your BDSM scenes. Whether you’re new to the practice or looking to refine your skills, this session will give you tools to explore this fascinating form of play safely, with attention to detail and care. Join me in discovering how Needle Play can add a powerful, sensory dimension to your BDSM practice, creating new sensations, intensity, and connection.
Are you ready to experience the sharp thrill of Needle Play and take your BDSM scenes to a new level? Let’s begin.

Notes for Participants:

Clothing:
Wear comfortable clothes that allow free movement and in which you feel at ease. You may need to expose certain areas of your body (e.g., arms or back), so dress accordingly.

What to bring?
â–Ș Writing materials: If you’d like to take notes, feel free to bring something to write with.
â–Ș Personal needles: If you have prior experience and prefer to use your own needles, you’re welcome to bring them. Otherwise, we will use the provided needles during the workshop.

Preparation: If you have sensitive skin or medical conditions such as allergies or skin disorders, please inform the workshop leader in advance.

Practical participation: No one is required to participate in hands-on activities during the workshop. It is completely fine if you prefer to just watch and listen. The workshop includes both theoretical and practical elements, but active participation is entirely voluntary.

Jamie aka Transboy_Dom

they/them, he/him

 

Who can participate?

All events are by and for queers, trans*, genderfluids, genderqueers, non-binaries of all kinds. Self-definition applies. If you are unsure whether you are meant, please let us know. Wenn Du Dir unsicher bist, ob Du gemeint bist, melde Dich bitte.

Accessibility

People have different needs and wishes for events and rooms. Please let us know at queer@bdsm-studio-lux.de what you need to participate in an event.

In the BDSM Studio Lux course center there is an elevator accessible by 4 steps on the first floor and on the 3rd floor. There is no ramp.

Corona

Masks are compulsory at BDSM Studio Lux. Please come to the studio 15 minutes before the start of each event. Corona tests will be ready. Masks will only be removed once all participants have consensually and actively agreed. Masks must be worn in the corridors at all times.

Costs

Throughout the queer event series, the focus is on a policy of accessibility, transparency and redistribution.

The prices are calculated by the respective collectives and individuals and 90% of them go towards their work. A further 10% is used for advertising in magazines, social media and print media.

BDSM Beyond Binary – Blasphemy

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✞ A Queer & Trans* Play Party ✞ Easter Fetish Weekend | Berlin | Sunday, April 18

Blessed be the deviant, defiant, & damned.

On the holiest of leather weekends, we gather—not only to repent, but to revel in and with each other. **BLASPHEMY** is a queer & trans-only play party where desire is sacred, pleasure is ritual, pain is pious, and sin redefined on our own terms.

A night for those who understand that ecstasy is power, and that subverting all the rules is its own kind of devotion. We will reject narratives of social shame and embrace our bodies in all their unmistaken, sinful glory. Whether you come to kneel, confess, commune, or transgress, our altar is abundant for those who dare worship at the temple of all things impudent, irreverent, and brazen.

BLASPHEMY is for queer, TIN & friends. Dress code: Ritualistic, sacrilege, occultisms. Think: perverse priests, unholy nuns, genderfucked saints, fallen angels, leather-clad altar bois, ruinous dieties. **No street clothes. No exceptions.**

ENTRY PERIODS
19:00-21:00
22:00-00:00
End – 02:00

Mercy St. J

(they/them), founder of HXSSY Productions, is a house madxme at heart and will be your guide through this evening of heathenism & ritual. You can catch them in Berlin or Amsterdam, spinning tricks & generally being up to no good.

PERFORMER BIOGRAPHIES

Jamie (none/they/he) is a queer transmasculine person. They combine dominance, creativity, dedication, and expertise with a presence that transcends the boundaries of gender and norms, embracing fluidity in all forms. Jamie is bringing a seductive pet play & light age play number to the stage, featuring an intimate exchange with a sub. They’ll dive into power dynamics & playful surrender, teasing the line between care and control.

Domina Moir Div (they/them) is a Domme, rigger and creatrix who loves becoming an artist thru mind and bodies as their medium; Self discovery and transformation is their light guide. Dissolute and dark, they will sculpt their muses into an intricate bonded dance of surrender and captured beauty, as they expose and explore bodies tied and suspended.

HOUSE RULES

  • We value consent, learning together, personal autonomy, sex & kink positivity, and curiosity– meaning, we take care & listen to others when they say no, understand we need each other to grow, do not shame others for their desires, and engage an environment where people can explore their kinks creatively.
  • We do not tolerate racism, xenophobia, transphobia, cis/sexism, whorephobia, classism, ableism, or colorism in this space. However, we are aware these “-isms” & “-phobias” may arise and will tend to them with care, repair, and acknowledgement when they do. Guests who perpetuate will be asked to change their behavior once, but if they continue to perpetuate any of the above, they will be asked to leave.
  • This is a space that centers the needs, desires, wants, pleasures, & experiences of queer, trans*, intersex, non-binary, gender-diverse folks.
  • If you feel you have been hurt or harmed in this space, you can approach one of the organizers/space holders so we can engage a process of acknowledgement, apology, mediation or repair as needed and desired.
  • We encourage all participants to tend to their needs as they come up–you will not be judged for sitting out, stepping away, seeking fresh air, taking pause, drinking water, or eating a snack as you need throughout the evening. If you need help taking care, please approach one of the organizers/space-holders!
  • Please come self-tested negative for Covid (see below). A few spare tests will be available at the door.

Who can participate

This is a party is for queer & trans kinksters + friends. This is a space that centers the desire, pain & pleasure of queer and trans* folks; friends of queer & TIN folk are welcome to participate as long as they are mindful of the space they are moving through.

Accesibility

There are two play spaces and and one bathroom are accessible by wheelchair. If you have any accessibility needs, please contact Mercy at mercystj@proton.me and we will do our best to tend to your specific needs!

Corona

Please come tested for corona. There will be tests provided at the door for you if you are not able to access a test before arrival. Guests who test on-site are asked to wear masks until their test is negative.

Costs

Throughout the queer event series, the focus is on a policy of accessibility, transparency and redistribution.
The prices are calculated by the respective collectives and individuals and 90% of them go towards their work. A further 10% is used for advertising in magazines, social media and print media.

BDSM Beyond Binary – Queer Stripclub

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An Interactive Workshop

Taking the roles of service providers and clients is the opportunity to playfully explore what we’re willing to give, and what we want. As a sex worker, Emilian will guide you through this process, while offering knowledge and advice on playing with these concepts in a way that is respectful of sex worker’s experiences and struggles. They will also provide tips about consent, and a lap dance demonstration. In this fun and intimate roleplay, you will have the experience of approaching the clients, offering them the services that you’re willing to provide, and being paid – not in actual money – but in compliments. You will also have the experience of being the client, having someone you don’t know coming to you to offer services, and choosing what you want to experience. Lap dances are on the menu, but also services like listening to someone, giving them a hug, or even a spank. No prior knowledge is required. You can participate even if you don’t feel like giving or receiving a lapdance. Come as you are, with the outfit and gender expression that make you feel good on that day!

Emilian

Emilian is a non-binary sex worker, workshop facilitator, performer and writer. They facilitate regular Consent workshops and a peer support group for sex workers at Hydra Cafe. They strive to fight the stigma sex workers face through performances, story-telling, poetry, and lectures. As part of the Anti-Stigma Hydra’s campaign, they co-wrote the free zine So You’re Dating A Sex Worker? They are part of Slut Riot, a group of Berlin-based sex workers who create performance art and shows. Slut Riot’s mission is to give a space to sex workers to take control over their own narratives narratives and to find creative outlets to express their voices.

Who can participate?

All events are by and for queers, trans*, genderfluids, genderqueers, non-binaries of all kinds. Self-definition applies. If you are unsure whether you are meant, please let us know.

Accessibility

People have different needs and wishes for events and rooms. Please let us know at queer@bdsm-studio-lux.de what you need to participate in an event.
In the BDSM Studio Lux course center there is an elevator accessible by 4 steps on the first floor and on the 3rd floor. There is no ramp.

Corona

Masks are compulsory at BDSM Studio Lux. Please come to the studio 15 minutes before the start of each event. Corona tests will be ready. Masks will only be removed once all participants have consensually and actively agreed. Masks must be worn in the corridors at all times.

Costs

Throughout the queer event series, the focus is on a policy of accessibility, transparency and redistribution. The prices are calculated by the respective collectives and individuals and 90% of them go towards their work. A further 10% is used for advertising in magazines, social media and print media.

 

BDSM Beyond Binary – Mindful Anal Fisting

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Mindful Anal Fisting – very practical and sober.

Deep conversations and introductory arguments with Alexander Hahne and ToyTorture

The focus today is on the arse. As a queer person, have you always wanted to try anal fisting as a top? In this practical workshop there will be input on anatomy, preparation, toys and realisation. In addition to the theory, there will also be a demonstration. ToyTorture is available to us as a fisting bottom. You will get an insight into the experience from a top and bottom perspective. Afterwards you will have the opportunity to try out ToyTorture directly as a top under Alexander’s guidance. Appreciative observation and questions are possible.

In-depth discussions and introductory arguments with Alexander Hahne and ToyTorture. Theory, demo, exchange. Opportunity to try yourself out as a fisting top.

A Proteus Leather Club event, by queers for queers. The event is substance-free for everyone.

Alexander Hahne (he/ him)

Gay trans man, trainer and speaker for trans-specific topics in the field of sexual health, sex educator (gsp), somatic counselor, sexological bodyworker (ISB), systemic sex therapist (IGST), dancer and pleasure activist. Leader of workshops and individual counselling on the topics of body awareness, intimacy and sexuality. With my work I make a practical contribution to more visibility and inclusion of trans and non-binary people. Furthermore, I directly support them in their own experience of the body as well as the possibility of uncovering and using access to their own pleasurable potential.

http://www.alexanderhahne.com

https://www.instagram.com/alexander_hahne/

ToyTorture – https://toytorture.com/

Who can participate?

All events are by and for queers, trans*, genderfluids, genderqueers, non-binaries of all kinds. Self-definition applies. If you are unsure whether you are meant, please let us know. Wenn Du Dir unsicher bist, ob Du gemeint bist, melde Dich bitte.

Accessibility

People have different needs and wishes for events and rooms. Please let us know at queer@bdsm-studio-lux.de what you need to participate in an event.
In the BDSM Studio Lux course center there is an elevator accessible by 4 steps on the first floor and on the 3rd floor. There is no ramp.

Corona

Masks are compulsory at BDSM Studio Lux. Please come to the studio 15 minutes before the start of each event. Corona tests will be ready. Masks will only be removed once all participants have consensually and actively agreed. Masks must be worn in the corridors at all times.

Costs

Throughout the queer event series, the focus is on a policy of accessibility, transparency and redistribution.
The prices are calculated by the respective collectives and individuals and 90% of them go towards their work. A further 10% is used for advertising in magazines, social media and print media.

 

BDSM Beyond Binary – Hot Ears

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Kumi and Bendix will make your ears hot with poetry that will have you swoon and laugh, that will hold you, touch you, and let you fly, poetry that will make you happy to be queer, to be you, to be here.

Immerse yourself in the poetic worlds of two very different queer sex(y) artists at LUX. Enjoy a small exhibition, poetry in German and English and other little gems. There will be an art table with postcards, prints and zines by Bendix and Kumi, so come in your shopping mood!

Who can participate?

All events are by and for queers, trans*, genderfluids, genderqueers, non-binaries of all kinds. Self-definition applies. If you are unsure whether you are meant, please let us know. Wenn Du Dir unsicher bist, ob Du gemeint bist, melde Dich bitte.

Accessibility

People have different needs and wishes for events and rooms. Please let us know at queer@bdsm-studio-lux.de what you need to participate in an event.
In the BDSM Studio Lux course center there is an elevator accessible by 4 steps on the first floor and on the 3rd floor. There is no ramp.

Corona

Masks are compulsory at BDSM Studio Lux. Please come to the studio 15 minutes before the start of each event. Corona tests will be ready. Masks will only be removed once all participants have consensually and actively agreed. Masks must be worn in the corridors at all times.

Costs

Throughout the queer event series, the focus is on a policy of accessibility, transparency and redistribution.
The prices are calculated by the respective collectives and individuals and 90% of them go towards their work. A further 10% is used for advertising in magazines, social media and print media.

BDSM Beyond Binary – Breathplay Workshop

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This workshop will cover several technical and theoretical topics related to breathplay as a BDSM practice. Each aspect will be presented with detailed context and instructions to minimize the risks of the practice. There will be guided partnered demos and many occasions to experiment both for beginners and more experienced players. The group is kept small to be able to provide individual attention to all participants. THIS WORKSHOP WILL BE HELD IN ENGLISH

Hosts

Glenn (he/him)

TNG Milano co-founder, ex-BJJ competitor and rough/edge player. He likes to install people in many different predicaments and pornamental ways.

Felix (he/him)

Board at Quaelgeist e.V., Steppenbrand co-founder, eclectic fetishist and edge player. He likes to get into people’s minds and take their breath away. He has been teaching breathplay workshops for 13 years now.

 

Who can participate?

All events are by and for queers, trans*, genderfluids, genderqueers, non-binaries of all kinds. Self-definition applies. If you are unsure whether you are meant, please let us know.

Accessibility

People have different needs and wishes for events and rooms. Please let us know at queer@bdsm-studio-lux.de what you need to participate in an event.
In the BDSM Studio Lux course center there is an elevator accessible by 4 steps on the first floor and on the 3rd floor. There is no ramp.

Corona

Masks are compulsory at BDSM Studio Lux. Please come to the studio 15 minutes before the start of each event. Corona tests will be ready. Masks will only be removed once all participants have consensually and actively agreed. Masks must be worn in the corridors at all times.

Costs

Throughout the queer event series, the focus is on a policy of accessibility, transparency and redistribution. The prices are calculated by the respective collectives and individuals and 90% of them go towards their work. A further 10% is used for advertising in magazines, social media and print media.